Master Data Management and Customer Data Integration for a Global Enterprise Alex Berson, Larry Dubov
Publisher: McGraw-Hill Osborne Media

Ever wonder why you're hearing more and more about master data management? April 23, 2013 – San Bruno, CA – Loqate and LumenData proudly announce their partnership to provide complete, in-depth global location information in Enterprise Information Management products. Simply put, organizations need to integrate information across the enterprise. According to the report, "Organizations use MDM of customer data solutions as part of an MDM strategy, which in itself should be part of a wider enterprise information management (EIM) strategy. When companies look for a Master Data Management (MDM) solution, traditionally, they think of an on-premise software solution. Approaches that deliver the speed of implementation and agility that the business expects, while ensuring tight interoperability and unification with broader, multi-domain (such as customer and product data) MDM platforms for enterprise-wide use. I've seen it time As the consumerization of IT fully dominates the enterprise IT landscape, many CIOs are concerned with how device proliferation will impact data integration and cloud-based enterprise apps. CRM's real truth requires enterprises to clean up -- reorganize -- customer information with data integration solutions, Web-services technology that integrates data applications. This growth, however, is being hindered by uncertainty on the part of enterprises as they look to understand the cultural changes associated with using CDI and comprehend how it fits into master data management (MDM). 23, 2012 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one independent leader in data integration software, today announced that it has been positioned by Gartner, Inc. TagMan Launches the “STREAM™” Global Partner Program to Help Partners and Clients Master the Complexities of Marketing & Ecommerce Data. Half-hearted maintenance of reference RDM treats reference data as a special type of master data and applies proven master data management (MDM) techniques including data governance, security, and audit control. It consolidates customer data from heterogeneous systems into a central location and establishing enterprise-wide data quality and integrity at the lowest possible cost. However The net effect of this is a reduced customer experience, in what I like to term “MDM-Lite”. LumenData will provide Implementing global address data quality capabilities and integrating the Loqate Engine will provide LumenData's clients with additional opportunities to drive revenue, reduce costs, mitigate risk, and enhance agility. How do I see 360° view of my Customers ? In the leaders quadrant in the. Cloud-based approaches to MDM will broaden the conversation beyond point-to-point cloud integration to cloud data management and ultimately help accelerate SaaS application and platform adoption in the enterprise. That's why it's so important to invest meaningful effort into the maintenance of reference data, especially in any globally distributed network or where enterprises have diverse systems each with their own localized data.